Launched in 2001, Sydney Markets Limited’s Greengrocer of the Month/Year awards program is used to acknowledge, encourage and reward excellence in fresh produce retailing.
Independent greengrocers from NSW and ACT who purchase their produce from Sydney Markets are eligible to participate in this highly successful and resourceful program.
Throughout the year participating greengrocers are visited regularly by professional anonymous shoppers who critique the each store from a customer’s perspective to judge
Information obtained by anonymous shoppers, together with additional industry criteria is used by Sydney Markets to determine the recipients of the Greengrocer of the Month awards, Distinction in Retailing awards and ultimately the Metropolitan and Regional Greengrocer of the Year award.
Businesses interested in being apart of this program, should register with the Retail Support Manager on tel: 9325 6296.
The Florist of the Year Program was established in 2003 by Sydney Markets Limited with the objective to ultimately increase sales of fresh flowers by improving customer service experience at the consumer point of sale (florists).
The program is open only to shop front florists in NSW and ACT who buy from growers operating at the Sydney Flower Market, and aims to encourage regular, consistent buying and ‘best practice’ from participating florists – tools that growers can use to maintain and expand their own businesses. There is no cost to florists and the program is paid for by Sydney Markets Limited.
Participating florists are assessed by professional independent mystery shoppers, who use criteria established through industry-wide consultation. The criteria assess shop appearance, product quality and knowledge, presentation, customer service and merchandising and branding, and feedback is provided to all entrants.
To assist participating florists to grow and develop their businesses, feedback from the Mystery Shoppers are supplied to the florists confidentially.
Awards are presented to florists each month, culminating in two awards being presented for the Metropolitan and Regional ‘Florist of the Year’ being announced at the Flower Growers Group of NSW Annual Dinner Dance. The monthly award recipients receive a promotional media package to the value of $1200, features in the Sydney Markets Leader and Flower Market Newsletter they also receive a month free entry to the Sydney Flower Market and a $100 voucher from Temples Florist Sundries, proud sponsor of the 2006 Florist of the Month Awards.
If you would like further information about the Florist of the Month Program, please contact (02) 9325 6830.